WHERE WILL THE SIDE STREET TAKE YOU?
We’re not trying to cover every destination in Africa.
We’re looking for places where we can introduce you to something worth remembering.
That might be an extraordinary person, a different perspective on a familiar place, an unexpected neighbourhood or a remarkable landscape.
Conceived in Johannesburg, our search started in Wilderness. Now Johannesburg is taking us in a new direction. And we’re not finished.
Explore Now
Destination | City Stories

Johannesburg’s illuminated skyline glows beneath a dramatic African sunset.
Joburg – Look Again
Johannesburg is a city of connected stories, gold, migration, heritage, struggle, entrepreneurship and contemporary creativity. Discover four curated journeys that explore these different layers.
Destination | Wilderness

Sunset over Wilderness, where lush coastal landscapes meet the Indian Ocean.
Wilderness – Where It Began
Between forest, lakes and ocean, Wilderness invites a slower kind of discovery. Explore the village and its surroundings through guided e-bike and walking experiences, local knowledge and independent adventures.
IN OUR SIGHTS
Our search continues across Southern and East Africa. We add destinations when we have worthwhile people, stories and experiences to introduce, rather than simply filling a map.
Currently we offer the following destinations:
Cape Town · Cape Winelands · Garden Route · Northern Cape · KwaZulu-Natal · Limpopo · Mpumalanga · Kruger · Victoria Falls
which we will soon be featuring here.