ABOUT
SIDE STREET ADVENTURES

We started on a side street. The idea was always bigger.

Conceived in Johannesburg as an active experiential supplement to Tamrich’s Johannesburg wholesale tourism operations, Side Street Adventures began in Wilderness in 2021 with a simple belief:

Travel gets more interesting when you get closer to a place.
Our first local adventures took travellers onto e-bikes and walking routes around Wilderness, combining beautiful landscapes with the stories and people behind them.
Somewhere along the way, we realised that the thing we loved most wasn’t the bike.
It was the discovery.
Finding somebody interesting. Hearing the story nobody had told us before. Taking the road we might otherwise have passed. Seeing somewhere differently.
Today, that philosophy is taking Side Street Adventures further.

We’re In Search of Incredible.

We seek out remarkable people, places and experiences offering something more personal, meaningful or unexpected than the standard itinerary.
Sometimes that’s an e-bike above Wilderness.
Sometimes it’s meeting Johannesburg through its artists.
Sometimes it’s following a story through an entire city.
Sometimes it’s working with developing new products and entrepreneurs in KwaZulu-Natal or the expanses of the Northern Cape.
And sometimes we haven’t found it yet.

That’s why we keep looking.